Music executive Paul Okoye, known as Paul O, has sparked a conversation about the Afrobeats scene in 2024. In a recent Instagram post, he suggests that barring superstars Burna Boy and Davido, many Afrobeats artists are facing challenges selling concert tickets.
Pointing to potentially high ticket prices, Paul O advises: "Let us not do what happened to Reggae musicians. Reduce Your Prices. Just think, how many shows did you do this year?"
This raises questions about the affordability of Afrobeats concerts for fans and the need for some artists to adjust their pricing strategies. Are high ticket prices hindering access and dampening concert attendance?
Paul O's comments have ignited discussion within the Afrobeats community. Will we see a shift in pricing strategies from some artists in the coming months? Only time will tell, but this is a conversation worth following for Afrobeats fans and industry insiders alike.