Eliud Kipchoge: The man, the methods & controversies behind 'moon-landing moment'

The greatest male distance runner of all time would soon be launching his second attempt at making history - at becoming the first person to run a marathon in under two hours. All his preparations had gone to plan.

But 3,500 miles away in Austria, American scientist Robby Ketchell was woken by a nightmare at 3am. He was so unsettled that he jumped out of bed and hotfooted it 3km across Vienna.
Ketchell was desperate to check nobody was trespassing on a small roundabout that had been his second home for the past two weeks. For the next four hours until sunrise, he kept a one-man watch over this hump in the road - a pivotal piece in the complicated jigsaw of Kipchoge's 1:59 Challenge.
Why? As a data scientist Ketchell has helped Team Ineos (formerly Team Sky) win three Tours de France. He is a man well schooled in sport's one percent advantages - the so-called marginal gains.
The roundabout was a three percenter. The presence of a historic building in its centre meant that the road had been designed with a -2% camber. Good for taking rainwater away from a tourist attraction, terrible for a marathon runner trying to make an about turn while travelling at 13mph.
Ketchell's solution was to dig up the roundabout and start again, turning the -2% camber into a +1% one. His design took two weeks for local workers to complete - "they thought I was nuts" - before it was undone and returned to normal 12 days later.
On the face of it, running is one of the purest and simplest sports on the planet. Kipchoge's sub two-hour marathon was anything but.
Short presentational grey line
For Sir Dave Brailsford, the story began during the first week of May's Giro d'Italia.
By day Team Ineos' cycling boss was making sure the first Grand Tour since a switch from Sky's backing went smoothly. By night he was studying into the small hours, learning as much as he could about marathon running.
"It was a real deep dive," he says. "This sounds a bit geekish but I read quite a lot about how you can educate yourself quickly and learn fast."
A month earlier Brailsford had been asked by his new boss, Ineos chief executive and Britain's richest person Jim Ratcliffe, whether he would take on a role as CEO of Kipchoge's attempt.
Taking on such a massive project (between 300-400 people worked on it) during a hectic summer of professional cycling would have been a lot for anyone. But Brailsford also had another issue to contend with far closer to home.
"I found out that I'd got cancer around March, which I wasn't expecting," he says. "When Jim asked me it was kind of 'take a deep breath' because this is going to be a lot of time and commitment. What was exciting about it was that I'm normally involved in trying to win races or winning Olympic medals. But this felt like a fairly unique opportunity. First of all it was in a different sport, which was really appealing, and it was a landmark in making history rather than just winning a race."
And so, with the help of a self-help journal he penned along the way, Brailsford agreed to take on a workload that he now acknowledges was absurd.
"I worked really, really hard on it from April time onwards. Through June, through the Tour de France," he says. "I look back now and think I was ridiculous, I really do. I behaved in a ridiculous way - it's quite embarrassing really looking back. I got myself a book to write in about the experience [of cancer]."
Dave Brailsford, Eliud Kipchoge and Jim Ratcliffe
Brailsford, Kipchoge and Ratcliffe pictured together at a party celebrating the Kenyan's remarkable achievement
Back in Kenya, Kipchoge was beginning a journal of his own - a training log for the biggest challenge of his life. In it was absolutely nothing new.
The 34-year-old's methods are notoriously simple - and humble. Despite his multi-millionaire status, for nearly 300 days a year he lives and trains away from his wife and three children at a training centre in Kaptagat, a tiny village in the Kenyan highlands.
He is known as the "boss man" by his running partners but that doesn't stop him cleaning the toilets or doing his share of the daily chores. He lives by the mantra: "Living simply sets you free."
As Kipchoge told me in April: "You run, eat, sleep, walk around - that's how life is. You don't get complicated. The moment you get complicated it distracts your mind."
For the 1:59 Challenge team, the biggest question was: Which athlete could produce a modern-day Roger Bannister moment?
The answer was a total no-brainer. Only one: Eliud Kipchoge. The undisputed GOAT of marathon running. The world record holder, Olympic champion and winner of 11 of his 12 marathon races. And, more crucially, the man with experience of the incredible individual pressure that comes with running a specially organised marathon whose sole focus is to go where no-one has gone before.
In May 2017, the Nike-organised Breaking2 event saw Kipchoge take on the two-hour mark for the first time. Back then, to run under two hours he was looking at taking over three minutes off his personal best. A stratospheric leap. He ran 2:00:25.
Kipchoge is also a fan of the phrase 'no human is limited'. But in the build-up to Breaking2 - held at Monza's historic race track in Italy - he now admits he was struggling to practise what he preached.
"Eliud was training physically but he also had to spend seven months convincing his mind that it was possible," long-time manager Valentijn Trouw says. "Before Vienna he didn't need to do that. That mental change was the biggest win from two years ago."
Kipchoge agrees: "Monza opened many doors. It gave me the confidence to run a world record."
The real question for Brailsford, Ketchell and many others was: How could they help? First of all, they set out to find the perfect venue.
It had to be within three time zones of Kenya (to limit the effects of jetlag on Kipchoge) and atmospheric conditions had to be ideal. Temperature: between 7C and 14C. Humidity: below 80%. Wind: less than 2m/s. Precipitation: none.
With a date in mid-October non-negotiable, Ketchell - as he casually throws into conversation now - "wrote a quick computer script" to find the best location. London was briefly considered before the weather was judged too unpredictable. A return to a racing circuit was also toyed with, but Germany's Lausitzring was quickly ruled out after a car crash of a recce.
"When we got there, they made us put a sticker over the cameras on our phone which obviously didn't help," Ketchell says. "But more of an issue was how wide it was. You were so far away from the stands it didn't feel natural to run there. Because there was nothing around you it didn't feel like you were running fast even when you were."
One of Kipchoge's biggest complaints about the Breaking2 attempt was the lack of crowds. The search continued, and in early June the planning team arrived in Vienna - specifically a tree-lined road called the Hauptallee that runs through Prater Park. It was love at first sight.
Vienna offered the right temperature, humidity and rainfall (or lack thereof) in October. That local authorities did not baulk at a complex list of demands was another huge boost. The Hauptallee and its surrounding area would be closed off for two whole weeks, so the attempt could be made on the optimum day to run.
But for Ketchell, the wind was the biggest battleground.
Within days of finalising Vienna as their choice, the team installed sensors along the Hauptallee - a 4.4 km long avenue - to monitor conditions. What they consistently found was incredibly exciting to Ketchell - a wind speed of less than 1m/s. Excellent conditions.
Yet even still, Ketchell was not satisfied. Drawing on his extensive knowledge of aerodynamics from a career in professional cycling, he set about finding a way to limit the wind's impact even further. He did this by devising a plan to arrange Kipchoge's 41 rotating pacemakers - a number that included Olympic 1500m champion Matthew Centrowitz and Norwegian wonderkid Jakob Ingebrigtsen.
Ketchell used another computer programme to explore the benefits of more than 100 possible formations in which they could run. Eventually they came up with the optimal shape. Even for the combined cycling brainpower of Brailsford and Ketchell it was something new - an inverted V. Think Mighty Ducks only the other way around.
"It is actually the inverse of how birds fly," Ketchell says. "From the best of my knowledge it is not used in any other sport, industry or animal world."
The formation in which Kipchoge's pacemakers ran
Kipchoge's position is behind the head of the V, just in front of two other athletes
Still, bringing life to a design dreamt up by a computer programme was not easy. The Ineos-backed project employed a coaching company called Insight purely to help ensure the pacemakers ran in the right shape. It worked. In fact it became clear during the training sessions that it was working too well.
Ketchell's inverted V ensured the air flow on Kipchoge was just one sixth of what it would have been had he run on his own. It left Ketchell facing a new nightmare scenario - the very real possibility that Kipchoge would overheat.
"I was still presenting ideas the night before the race on how we could manage it," says Ketchell.
Part of the solution came through the presence of a nutritionist who was able to get a near-live picture of Kipchoge's hydration levels. The Kenyan was taking a bottle every 5km. When he dropped it, the bottle was taken back to the performance operation centre to immediately analyse how much had been drunk and the impact that would have.
The other way the issue was managed was more intuitive. Kipchoge moved slightly out of formation every time he felt he was starting to overheat. A human touch in sync with meticulous planning and so much technology. A few metres ahead of Kipchoge was a car that could adjust its speed to within 0.1 kmh. It had lasers to let him and the pacers know they were on target.
But arguably more important to Kipchoge was the man alongside him using pedal power to stay by his side throughout the full 26.2 miles. That man was Kipchoge's manager Trouw.
Short presentational grey line
Trouw hails from the Netherlands. He worked for an insurance company and coached ice skating before joining the sports agency Global Sports Communication. He has been a trusted confidant of Kipchoge ever since he began working with him in 2003.
The pair had breakfast together on the morning of the attempt - "Eliud had oatmeal with banana and honey, it's his treat on race day, the only time he eats it" - and were inseparable during the marathon itself. Trouw was there, pedalling alongside Kipchoge, a task made more difficult than it sounds by the phalanx of pacemakers around him.
"What running is to the Kenyan people, cycling is to the Dutch," he says. "It wasn't a problem."
As well as handing over water bottles, when you watch the race footage it appears like the Dutchman is delivering high-tech advice from a laptop mounted to his handlebars.
In fact, Trouw's methods were much more old school. "So many people have asked me what I was doing with the laptop on my handlebars," he laughs. "But in fact it was just a mount so that I could put a piece of paper on the handlebars with the split times Eliud needed to run on them.
"We had an incredible team of scientists. But I am still very old fashioned. I believe 100% in the human touch. Obviously Eliud could see from the pace car that he was running on pace but I was just able to offer some reassurance."
How to run a marathon in less than two hours
Trouw's human touch means he is also in tune with another of the intangibles that helped propel Kipchoge towards making history on 12 October. The impact of the crowd.
Spending time in the company of Kipchoge is a serene experience. Except when you mention his shoes - more of which later.
It is difficult to imagine him complaining about anything, but the sparse crowds at the Breaking2 project in Monza was a source of frustration. There was no such issue in Vienna - and Trouw is convinced it was a factor in Kipchoge making history.
"New asphalt (on the roundabout) is nice and makes a huge difference of course but the crowd (an estimated 120,000 people lined the route) was also an energy that you can't measure," he says.
"Eliud was feeling that energy on the day and in the days building up to it. When he went on his morning run at 7am every day in Vienna there were people waiting for autographs who had travelled from Ecuador, Colombia, all over the world. One person said to him: 'I really hope the attempt is on Saturday because I can't afford to stay any longer.' Those interactions make a difference."
Human interactions were not all good news as far as the 1:59 Challenge crew were concerned.
"In Kenyan culture people shake hands all the time," Trouw says. "If we had met an hour ago and see each other again we would shake hands. Obviously that brings an advantage in terms of the social atmosphere within the pacemakers team, for example, but also the big downside of shaking hands with people who could have been touching their eyes, ears, mouth.
"So we introduced the fist bump instead, which they weren't too sure about at first but we made a joke out of it and soon everybody was doing it. That and a lot of hand sanitisers."
Such attention to detail appealed to Kipchoge. He spent much of race week relaxing in his room reading a self-help book called First Things First. "It's about getting your priorities right," he says, speaking on the phone from his home in Kenya.
Kenyans watch a big screen on October 12, 2019, in Nairobi as they celebrate Kenya's Eliud Kipchoge victory. - Kenya's Eliud Kipchoge, on October 12, 2019, made history, busting the mythical two-hour barrier for the marathon on a specially prepared course in a huge Vienna park. With an unofficial time of 1hr 59min 40.2sec, the Olympic champion became the first ever to run a marathon in under two hours in the Prater park with the course readied to make it as even as possible. (Photo by Yasuyoshi CHIBA / AFP) (Photo by YASUYOSHI CHIBA/AFP via Getty Images)
In Kenya's capital Nairobi, a large crowd celebrated Kipchoge's exploits in Vienna
Kipchoge's priority in Vienna was to run under two hours - whatever it took. That singular ambition causes him to bristle when I bring up the post-race fall-out over his new Nike trainers.
Kipchoge's record-breaking run was one part of a marathon masterclass over that October weekend which also featured his compatriot Brigid Kosgei breaking Paula Radcliffe's women's marathon world record by 81 seconds in Chicago. The common denominator in both those records? Nike's Vaporfly Next% shoe.
American Jake Riley also wore the shoes in Chicago and compared the experience to "running on a trampoline".
"That's a big lie," is Kipchoge's unequivocal response. "The world is moving so you can't complain."
The Kenyan is equally combative regarding the juxtaposition between his assertion that "no human is limited" and the matter of Nike's new trainers costing £240.
"When something is good it needs to be expensive," he says.
For Kipchoge, the question of how he achieved his "moon-landing moment" boils down to hard work, not the carbon-fibre plate in his shoes.
"If you are not training, you can't run fast," he says. "If you are not fit enough, you can't run fast."
Brailsford nods knowingly when our conversation turns to footwear. Throughout his cycling successes on the track and the road there has often been sniping over the latest marginal gain. At the London 2012 Olympics the French famously accused Britain - who won seven of the 10 track cycling gold medals on offer - of having "magic wheels".
When I mention a newspaper article that suggests Kipchoge's feat "belonged not in the realm of sport but in the related field of science-assisted human performance", he quickly hits back.
"That's what all sport is," Brailsford says. "Show me a world-class team that hasn't got a sports science department. I don't know what sport they are watching. Rugby, World Cup football, Formula 1, any kind of human endeavour everyone is using sports science. You wouldn't win without it."
And with that, Brailsford hits on the essence of the 1:59 Challenge.
The multi-layered assistance ranging from roundabouts to pacemakers meant Kipchoge's run could not be counted as a world record. But, as Brailsford's animated face describes, it was a victory - make no mistake.
"Going into that environment in the performance operation centre was like going into an Olympic final," he says.
"I really did try and absorb it because when you are told you have got cancer and you don't know what's going to happen it does make you change your perspective and you do realise you should live a bit more for the day.
"I am always thinking of the next thing and the next thing and the next thing so I did sit down and think: 'Wow, I'm so proud to have been involved in that.' It was just sensational. I'll never forget it. The way he ran down the last kilometre… we had three or four options for the final depending on how Eliud was feeling and he came in in our best scenario. It was perfect."
Whether it represented perfection for Kipchoge is a matter of conjecture.
On a personal level it certainly couldn't have been better. He covered the 26.2 miles (42.2km) in one hour 59 minutes 40 seconds, with his wife and three children watching him in the flesh for the first time.
Kipchoge's children are 13, eight and six. His 12 previous major marathons - and long list of major titles including 2016 Olympic gold - have all clashed with their school terms. "I wanted them to see a part of history," he says.
Armchair fans on social media questioned whether his jubilant post-race celebrations suggested he had more in the tank, a feeling shared by Trouw. "In the last kilometre you could see how much he could have done so maybe could have gone a little bit earlier," the Dutchman says.
What of the man himself? Could he have given more? Could he even repeat the sub-two hour trick in a regular marathon and remove the Austrian asterisk?
Two weeks later, low key celebrations complete - "I am not a fan of big celebrations. I have been concentrating firstly on recovery" - Kipchoge's assessment is as tantalising as it is brief.
"I was not really tired."